Search Engine Optimization refers to the process of increasing the quality and quantity of traffic to your website through organic search results. Good SEO allows your website to be indexed and found in search engines for the words or phrases that’s relevant to your users when searching for related products or services. Consider SEO a measure of quality control. Search Engines such as Google rank websites organically based on their relevance and quality – the most relative, trustworthy and authoritive websites are ranked highest. We understand that SEO is not a once-off marketing too, and implementing SEO at the start of your website design process will also not secure a number 1 ranking on Google’s first page. But by partnering with us to provide you with an ongoing and optimized SEO solution, we are confident in our ability to improve your website’s quality traffic and increases your visibility. Freelance IT Solutions offer holistic SEO solutions which involves many different tactics to drive organic traffic – from link building, keyword optimization, sitemaps, traffic monitoring, content writing to meta data descriptions and technicalities like alt tags, we have an inhouse SEO specialist to help you succeed organically. Our SEO Specialists at Freelance IT Solutions are professional and skilled to provide you with ongoing SEO strategies that’ll build your visibility online.
In short, paid advertising is the ability to bid on keywords on top search engines like Google, Bing, and Yahoo. When you are the highest bidder for a particular keyword, your advertisement shows at the top of the search engine results pages (SERP). For example, if you are a shoe salesman who is interested in running a paid search campaign on Google, you can use Google AdWords to run your paid search campaign.
As soon as your Google Adwords paid search campaign is live, your advertisement will show up in the search engine results page (SERP). Since you are paying for placement, Google will list your advertisement either as one of the top paid results in the SERP or on the sidebar of the SERP. Again, remember that your ranking will depend on being the highest bidder (and your quality score).
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.